Instacart acquires Wynshop to provide tools for grocers and retailers

Grocery-delivery elephantine Instacart announced Thursday the acquisition of Wynshop, a supplier of cloud-based e-commerce solutions for grocers. The woody volition assistance Instacart amended its endeavor solutions, enabling retailers to heighten their online experiences.

The institution didn’t disclose woody terms. 

Wynshop launched its level successful 2020 and provides online storefronts for grocers, moving with clients specified arsenic Wakefern Food Corp. and Pattison Group. Its offerings scope from real-time AI-powered personalization tools and in-store bid fulfillment solutions. 

For now, Wynshop volition run arsenic a wholly owned subsidiary, with its exertion being integrated into Instacart’s level implicit time. The integration is expected to fortify Instacart’s e-commerce, advertising, fulfillment, and in-store offerings.

The acquisition is simply a important measurement for Instacart, bringing the full fig of companies it has acquired to six, including Caper AI, Eversight, FoodStorm, Rosie, and Unata.

The institution is besides reporting its first-quarter 2025 fiscal results contiguous aft the marketplace close.