How to Use Surfer SEO’s Scoring Software to Rank Higher in Google (+ a Few Tips and Tricks to Raise Your Scores)

Ranking precocious connected Google is tough—especially with millions of caller contented pieces published daily. To basal out, your contented needs much than conscionable large writing; it needs precise optimization. That’s wherever Surfer SEO comes in.

Surfer SEO is simply a almighty instrumentality that helps you optimize your contented by analyzing what’s already moving for top-ranking pages. It past creates a concise checklist of sorts that you tin usage portion you’re writing. As you work, Surfer SEO “scores” your leafage successful narration to those top-ranking pages to fto you cognize if you person a accidental of beating them retired for that coveted top-spot successful Google oregon if you request to support optimizing.

In this article, we’ll dive into however to usage Surfer SEO’s scoring bundle to boost your rankings connected Google.

Key Components of Surfer SEO

Surfer SEO offers respective almighty features, but we’re going to beryllium looking astatine the 2 you’ll beryllium utilizing the astir erstwhile penning a caller nonfiction oregon blog station for the purposes of bringing successful postulation done integrated contented similar articles and blog posts:

1. Content Editor

This is wherever the magic happens. After inputting your people keyword, Surfer SEO volition marque the Content Editor. This is what volition analyse your contented arsenic you write, offering real-time feedback connected keyword usage, connection count, headings, and more. It helps you operation your contented successful a mode that aligns with what’s presently ranking connected Google.

For example, if you are penning an nonfiction analyzing the champion online tattoo course, it volition make a related contented exertion to amusement you related keywords, phrases, and headings to use.

You tin constitute your nonfiction close successful the Surfer SEO bundle oregon link it to Google Docs.

2. SERP Analyzer

The SERP Analyzer digs heavy into the top-performing pages for immoderate fixed keyword, providing insights into wherefore those pages rank well.

Understanding Your Surfer SEO Score

The Surfer SEO Score is calculated based connected respective cardinal on-page SEO factors, each contributing to the wide people retired of 100. Here’s what goes into your score:

1. Keyword Usage:
   • Primary Keywords: The frequence and placement of your main keyword are crucial. Surfer SEO tracks however often your superior keyword appears successful your content, headings, and meta tags. It besides checks if you’re utilizing variations of the keyword people passim the text.
   • LSI Keywords: These are related presumption that supply context. They assistance hunt engines recognize the broader taxable of your content.
2. Content Length:
   • Surfer SEO suggests an optimal connection number scope based connected what’s presently ranking.
3. Headings Structure:
   • Surfer SEO evaluates however good your contented is organized utilizing headings (H1, H2, H3, etc.). Proper heading usage makes it easier to hunt engines to recognize what your nonfiction is about, making it easier to ascent successful hunt rankings.
4. Content Structure and Readability:
   • Surfer SEO looks astatine however good your contented is breached down into paragraphs, lists, and different elements that heighten readability.
5. Use of Media:
   • Surfer SEO tracks whether you’re utilizing videos and images effectively.
6. Internal and External Links:
   • Integrating interior and outer links tin boost your people by enhancing the credibility and connectedness of your content.

How to Improve Your Surfer SEO Score

To boost your Surfer SEO Score, commencement by addressing immoderate areas wherever your contented falls abbreviated compared to the top-ranking pages.

Increase Keyword Density

You’re trying to get each of the suggested keywords and phrases into the “green.” If Surfer SEO suggests utilizing a keyword 10 times, and you’ve lone utilized it once, the keyword volition look “yellow” until you get person to the extremity of utilizing it 10 times.

Expand Content

If your connection number is beneath the recommended range, see adding much invaluable contented that aligns with idiosyncratic intent.

Optimize Headings

Adjust your headings to amended bespeak the operation and keywords of top-ranking pages.

Enhance Media Use

Add applicable images, videos, oregon infographics to enrich your content.

Use Alt Image Text

Alt representation substance is tracked by Surfer SEO. If you travel crossed a keyword that isn’t easy integrated into your contented naturally, see if you tin find a matching representation to usage successful your content. Simply enactment that keyword arsenic the alt representation text.

Pictures Make a Huge Difference

If you’re struggling to get your people up, make definite you’re utilizing the recommended magnitude of images. This is the 1 azygous origin that tin marque the astir alteration to the people (outside of utilizing your superior keyword successful the rubric of your article).

Should You Try Getting a 100?

Getting a “100” is precise hard to do. Even if you travel each proposal to a T, you mightiness not get a 100 score. You privation to get arsenic adjacent to a cleanable people arsenic possible, but if it’s going to instrumentality respective hours of tweaking to get a cleanable score, the foodstuff isn’t worthy the squeeze. Instead, absorption connected beating the “Top” score. This is the people of the top-ranking article. If you tin bushed that, past you’ll person a bully accidental of ranking arsenic your tract gains much and much authorization successful the eyes of Google.

Updating Articles With New Content Editors

This isn’t “one and done.” As radical and hunt presumption change, truthful bash the metrics for a “perfectly optimized” article. If you revisit an nonfiction six months to a twelvemonth later, it’s champion to marque a new Content Editor, arsenic it volition person the updated recommendations.

Common Mistakes to Avoid

Surfer SEO is simply a fantastic tool, but it’s casual to autumn into a fewer traps. For starters, over-optimizing by cramming successful excessively galore keywords tin marque your contented dependable awkward and mightiness adjacent wounded your rankings.

It’s important to support your assemblage successful mind—your contented should reply their questions, not conscionable tick disconnected SEO boxes. If quality readers popular disconnected the leafage close away, past it doesn’t substance however precocious your Surfer Score is.

Additionally, don’t hide astir interior links—they assistance some your readers and hunt engines navigate your site.

Final Thoughts

Optimizing your content for Google doesn’t person to beryllium a guessing game, particularly with tools similar Surfer SEO astatine your disposal.

By knowing however to usage its scoring strategy and features, you tin fine-tune your contented to amended vie with top-ranking pages. Remember, portion it’s important to wage attraction to your Surfer SEO Score, the existent extremity is to make valuable, engaging contented that resonates with your audience. Surfer SEO tin simply assistance you get successful beforehand of those readers’ eyes faster.